Coffee-producing countries will be very busy as long as they are harvesting, busy with fruit harvesting and processing, and then we can roast, brew and drink green coffee beans after we buy them. Workers from the production area will seasonally move to the production area where the harvest is to be harvested and will use rapid actions to load the ripe fruit on the truck and transport it to the processing field near the farm.

This busy group may be composed of green bean buyers or bean seekers and professionals operating in various producing areas. Through observation, these people may have to travel thousands of miles to find potential high-quality coffee.

What is the value of knowing the coffee-producing area for us and the professionals? How can it help the purchaser in making a decision? Or are there any other advantages?

What Can You Learn From A Field Visit To Coffee-Producing Areas?

The coffee-producing area is actually a vaguely defined word that can be used to describe various places. You can visit Brazil's large-scale and wealthy estates or visit Luanda to grow small coffee farmers in their gardens. These farmers will also grow other fruits and vegetables in addition to coffee.

You can study the coffee bean gene transcriptome research and know how to develop the coffee varieties that are suitable for providing high-quality coffee under climate change conditions.

If time permits, you can spend a few days or even a month in the producing area, harvesting fruits with farmers and observing the coffee processing process, which may include the processing plant's operating procedures, and even following the transport truck when the green beans are processed. Act together and have more contact with the producer's family. You can also visit coffee laboratories in the country of origin and talk to technical experts and local botanists.

These are all channels through which you can learn about the deep-seated production area from the place of origin.

There are a lot of things that ordinary people cannot touch from the production area. It is one thing to watch YouTube videos about processing. Compared with the deep feelings gained from actual experience and doing it yourself, this knowledge will only stay at a relatively shallow level.

Comparing different processing methods and different types of coffee, the cupping method is indeed very useful.

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Better Understand The Flavor And Quality Of Coffee

Coffee is a raw material, like other raw materials. The more you understand it, the more correct you can use it. But if we can obtain knowledge from suppliers or the Internet, is it necessary to visit the place of production?

If you don't visit the production area in person, it is difficult to grasp the impact of treatment and variety fully. After visiting in person, I began to understand why different coffees need to be roasted differently.

This helps to understand why some coffees have higher sugar content, why some coffee beans are stronger than others, and why certain flavors are more common in certain coffees.

It is now known that the washed coffee can be roasted with more heat. At the same time, be careful not to apply too much heat to the sun-dried or honey-treated coffee because the processing method will affect the sugar content of the coffee beans. He can better visualize this concept by operating the pulp remover and witnessing the processing process with his own eyes.

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When I visited in person, I tried various varieties, and the washing methods of these varieties were exactly the same. As a result, you can better understand the unique flavor of each coffee, get in touch with rare varieties and understand their characteristics.

The advantage of visiting the place of origin is to obtain a more complete image of the supply chain.

People should realize that the coffee they drink is processed by the fruits harvested by laborers from abroad. In Costa Rica, local laborers will also encounter people from Panama, natives, or from Nicaragua.

When we have a more comprehensive understanding of what is happening in the production area, we can also better understand the sustainability of the coffee industry in society and the environment. Vincent said that he has observed that producers are negatively affected by the low international coffee prices. Many producers have switched from growing coffee to growing avocado and lemon or simply switched to other jobs.

Many coffee producers are considering going to the city, finding another job for their children, or turning to the specialty coffee industry, which is difficult because it requires a lot of investment.

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You will see that many producers or manor owners are very young and may inherit the family business at the age of 25 because their father is getting older.

Business Opportunities From Farmland To The Coffee Shop

Being in the production area allows us to understand our business partners better, how their business works and even have further opportunities to maintain relationships through social networking sites.

For example, Sergey said that when he went to Costa Rica with Coffea diversa, he met the family behind Finca Tres Hermanas. The estate is run by a father and three daughters who have experienced financial crises in the past.

They plant and harvest coffee, but they are unable to process them into green beans, which means that they can only sell coffee in the form of fruits. However, the three daughters hope to build a micro-processing plant so that they can process the harvested fruits, which they believe will increase the value of their coffee. Selling processed green beans will definitely have a better income than selling whole fruits.

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Sergey and his team have seen that the three sisters are very enthusiastic and enthusiastic. Still, the financial burden of establishing a micro-processing plant has made their goal in the foreseeable future. Without a fixed green bean buyer or some form of financial guarantee, they cannot bear the risk of this kind of investment.

Seeing the potential of this farm, Sergey and his team are committed to establishing a long-term cooperative relationship with them. This provides producers with the safety of investing in micro-processing plants, thereby improving their coffee quality and profitability.

Not only found new high-quality coffee that could be traded and established a business relationship that lasted several years. I also gained a marketing advantage in Russia, and now I can share more true stories with customers.

People now want to know more detailed information about the origin of coffee and make customers feel closer to the producer. Even if you drink coffee at home, it may feel like you can start a journey to the country of production and the farm by sipping a cup of coffee.

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In fact, his story is so fascinating that some of his customers have signed agreements with him to go to the production country for on-site inspections, which at the same time strengthens his relationship with buyers and suppliers.

Sergey is not the only one who has benefited from it. As a green bean buyer, Vincent found that his knowledge of the country of origin helped him build partnerships and friendships with producers. He said that his production partners could see that he has a better understanding of the actual coffee production process, thus building a sense of trust.

This solid partnership not only brings stable income but also allows him to monitor the quality and stability of coffee harvest and processing. "Every action the producer does will affect the flavor of the coffee. If the producer is well organized in the process, you will actually be able to drink the difference easily."

Set Reasonable Expectations On Quality

Roasters and consumers need to obtain information through visiting the place of origin and setting reasonable expectations for quality. For example, by understanding the process of production and processing, you can understand that any quality improvement will take time to reflect. It may sometimes take years for the final coffee quality. Knowing this helps to understand the progress of the project and invest wisely in related businesses.

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For example, if you work with producers, then you can set expectations for the final coffee quality.

You will see the impact of climate change and transportation, which allows you to react to the news when you are away from the estate in the production area quickly. At the same time, if you have enough knowledge and conditions, you can choose to share information with producers, such as information on selective picking or heightening of the scaffolding.

Baristas Can Also Benefit From It

Not only buyers of raw beans but baristas also benefit from the knowledge of the origin. When baristas understand how different varieties, processing methods, and cultivation methods affect the flavor of coffee, and if they have the opportunity to meet with producers, they are more likely to effectively communicate this information to consumers and produce very positive results.

When the knowledge you gain from the production area can make customers enjoy coffee more, being a barista is a great experience. It can bring customers closer to the origin. "

Most coffee professionals have large gaps in their knowledge in the field of planting and processing. Many people have a wealth of knowledge about brewing and roasting beans. These people read books and watch videos about coffee on Youtube. However, they lack the opportunity to personally experience and delve into the coffee.

The information and knowledge obtained from books can hardly replace the experience of interacting with producers in the local area, which is the most profound foundation of the industry experts.

Too many factors affect the final result of roasting, producing, and brewing coffee, so it is easy to understand why many coffee professionals may not realize how important it is to know the origin of coffee.

Whether you are a barista, a roaster, or even a coffee farmer, knowing the origin of coffee beans will help you understand coffee as a beverage more comprehensively and make better use of this information.

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